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EuroShop 2020 Digital Supply Chain Experience with All4Labels Smart + Secure

The EuroShop 2020 was the first official appearance of All4Labels Smart + Secure GmbH, after the merger of Hologram Company RAKO GmbH and RAKO Security-Label Produktsicherungs GmbH. Since 2020, we have been taking off together and bundling our long-standing expertise in the field of Auto ID solutions, brand protection and anti-theft protection.

Despite the slightly lower number of visitors compared to previous EuroShop fairs, it was a great success. With the help of our Digital Supply Chain Demo we were able to show customers the advantages of Real Time Smart Product Services in a simple and understandable way. The value chain was simulated at four stations and customers were shown the physical and digital path of a product.

After the order was received, a unique RFID label was generated and printed live, which was also equipped with a barcode and QR code. From the virtual factory, our label was sent on its journey to its destination – outgoing goods, transport, incoming and outgoing goods in the warehouse, incoming goods in the store and sale to the customer, consumer interaction. Using tablets at each station, status changes could be tracked in the cloud in real time. Customers were able to scan QR Codes themselves with their smart phones and see where the product is located along the value chain.

In addition to the Track & Trace function, it offers planning security, theft and brand protection. We also scored points with the extensive possibilities for customer interaction. A QR Code or NFC tag enables customers to find out more about a product, subscribe to newsletters, show suitable products or join a community before they buy. At our trade show demo, customers were able to see available sizes, colors and country of manufacture. After completing the purchase, customers received a voucher for their next purchase.

The smooth cloud connection records status changes in real time and provides extensive statistics and evaluations of customer behavior such as click rates. Learn more about our Label Intelligence Solutions (LIS) for Brand Protection, Loss Prevention, Direct to Consumer Marketing and New Retail. We create customized labels according to your wishes and requirements with RFID, NFC, Nanogram™, QR Code and Barcode.

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Hologram Company